Claire Lamb

Director, Skout PR

Since Claire started her career in tech PR in the mid-90s, she’s been witness to the rise of some of the world’s biggest brands and technologies. Her experience includes Apple, BT, Citrix, Oracle, VMware and EMC. Claire also spent several years working as deputy editor for Hong Kong’s biggest circulating monthly magazine and went on to establish the region’s first green PR practice. Hands-on with her clients, Claire puts her limitless enthusiasm into everything from planning and strategic advice to media relations. She likes to do the whole job and still loves setting a great story to do its work.

New technologies have changed the game when it comes to producing and distributing content, and in turn this has also