Colleen Fahey

After a long career as a Creative Director, Colleen Fahey turned her attention to helping brands stand out through tailor-made brand music. 

When she learned of Sixième Son, a sonic branding agency that had created hundreds of sonic brand identities, she approached them about expanding to North America. She opened the sonic branding agency in Chicago at the end of 2012. And in 2017 co-authored the book, Audio Branding: Using Sound to Build Your Brand.

Since those days, her team has led Sixième Son’s sonic branding initiatives for Atlanta, Huggies, TD Bank, Merrell Footwear, USAA, and Maybelline, as well as a hospital, a news network, an AIDS treatment…and many more.

The North American business now operates out of New York, Toronto and Columbus as well as Chicago.

Throughout her career, Colleen had traveled the world to help leading brands in the US, Europe, Latin America and Asia. Now she doesn’t pack her bags as much, but her team’s work travels to the ends of the earth with the help of TikTok creators.

Raised in Madrid, she speaks fluent Spanish, conversational French and courageous but embarrassing Portuguese.