So are the sports pages the first place you should look for tips on innovation?

They are in documents, presentations and corridor conversations. Self-important little things that strut around thinking that they hold the key to life and the universe.

Most people reading this piece will have heard of SWOT analysis,

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.

Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five years of their lives on social media.

The beauty industry offers Copywriters the ultimate exercise in creative writing.