Over the years the word serendipity has come to mean ‘happy accident’. The original meaning of the word is more subtle and describes how things are discovered seemingly by chance, whereas in fact they are hard earned.

World populations are ageing at an unprecedented rate, yet most companies continue to ignore the need to adapt to this shift.

Prospection, the act of looking forward in time, is a quintessentially human endeavour. In fact, some consider it the quintessential human endeavour.

'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well' Jeff Bezos, CEO at Amazon

Playing to Win is indispensable for marketers in large companies who are trying to generate growth from mature brands.

This is the essence of digital, binary at its core, on and off states, the intellectual foundation of logic. But in our increasingly digital state, things aren't that simple.