Improving value for customers In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.

One of my favourite epigrams on branding is this: Brands become myths by telling the truth.

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to become the first human to break the sound barrier without vehicular power.

This week he looks at campaign that builds trust and gets people talking by connecting Londoners with ‘happy pigs’.  

I still get and have a lot of [analogue] books. I'm an in-betweener. I love Kindle reading, but I love the carapaces of books too.