As it’s the silly season, I offer no research, just conjecture and portentous conclusions. But is that any worse than countless articles, programmes and blogs where the data is briefly summarised and then discarded in a welter of opinion?

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

Photography is a cheat, the death of painting Photoshop is a hack, the death of photography Instagram filters are crap, the death of Photoshop Typing is mechanical, the deathknell for organic handwriting

The third book as our series continues, is:

It's all kicking off!

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.