It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and age where many are struggling to find the funds to study in the first place.

In its early days Advertising Works was a slim 200 pages.

Summer 2012 will be remembered for the Olympics and Paralympics.

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to make Twitter and Facebook clean up the nastiness that’s to be found there?  

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix