As I write this on an early morning Eurostar, newspaper talk is of green shoots. So are all the faces around me wreathed in happy smiles?

“People don’t buy what you do, they buy why you do it,” Simon Sinek famously said. Marketers are all taught to define a “brand promise”.

Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is dead.

The headlines about child sex abuse continue to shake our society, almost on a daily basis, it seems.

Event based marketing is not new and whether it is building your message around a seasonal event such as Christmas or Easter, or a major sporting occasion like the Olympics, the results speak volumes for brands and media owners alike.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.