Content Library
‘Why TV is at the heart of effectiveness’
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.
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Accelerating AI-Driven Marketing Maturity
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.
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Member interview with Melanie Lindquist
Member Interview with Melanie Lindquist, Managing Director (APAC) at Talon.
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CPG Marketing & Retail Media
On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and...
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The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton
Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs...
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The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan
We’re only consciously aware of 0.0004% of everything around us at once…read that again!
Fake news, real news, social media, pickup artists. With all the...
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