Content Library
2011: Depaul UK, Marketing on a Shoestring - Case Study
A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.
Key insights
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2012: Lafarge Cement, sustainable consumption - Case Study
Executive Summary
Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.
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Interview with Paul Eaves, HMRC
What’s your golden rule?
My golden rule is that I should have no rules - since every decision should be based on context.
Who has been your biggest influence?
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D is for Dialogue...and daemons.
D is for dialogue…and daemons. Remember that writing is like talking, because if you’re not writing for someone else, why will they want to read it?
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The Bright and the Blind at Davos 2013
Why maybe we should be worried about decisions being made at Davos.
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