Last week while speaking at a conference in Dehli I had the chance to see some of the city in a madcap four-hour runaround.

What’s your golden rule? Make decisions between 40 to 70% certainty. If you’re less than 40% you probably don’t have enough information, if it’s more than 70% the moment’s probably past.

At the beginning of the month we conducted a straw poll at eatbigfish HQ asking “who are the challengers to watch this year?” And here they are, our top picks for businesses who may - or may not - make an impact in 2013.

 

According to the service profit chain theory, satisfied employees deliver satisfied customers, which means sales will rise and profits will grow. So in a service business, if you focus on keeping employees happy and motivated, that’s job done.

Alex Batchelor, COO of BrainJuicer and former Chairman of The Marketing Society, writes the first chapter of his story of data, drawing on experiences at Capital One and Royal Mail, and confessing to being a huge fan of data, big or otherw