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Get Real

Currency is basically just a symbol of belief. It has no intrinsic value. In fact, currency may be the ultimate brand. Because currency is worth whatever people in general agree it’s worth. Initially we had barter.
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2012: McDonald’s, Organising for Good Marketing - Case Study

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company. Key insights
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