Content Library
10 things … we discovered this summer
1. Argentinian footballer Claudio Caniggia’s wife has registered her children as trademarks – protecting 17 versions of their names for use on future products from cleaning sprays to toiletries and shoes.
Read Now
Generating an Olympics-led recovery?
This time last year I wrote a blog on the massive opportunity sport had in bringing the nation together with the Olympic and Paralympic Games. I concluded:
Read Now
Starbucks: 5 things they could have done
Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid tax. The coffee chain in future needs to deal with problems a whole lot smarter and here’s how:
Read Now
Revolutionary return from clicks to bricks
Retail occupancy levels are at an all time low as out-of-town centres and online shopping boom. Will bricks and mortar retailing truly be replaced by the online experience, leaving town centres deserted?
Read Now
2012: Thinkbox, Marketing Communications - Case Study
Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.
Key insights
Read Now
2012: Digital Consumer Insight
Executive summary
Welcome to the November edition of Digital Consumer Health Insight.
Read Now