Max Planck, the German theoretical physicist, had a friend who was an economist. “Why don’t you turn your mind to economics, Max?” the friend once asked. “I couldn’t,” he replied. “The maths is too difficult.”

By Fiona McAnena, Clearhound

That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual conference proved they can live up to it.

Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our Editor, Elen Lewis has already collated.  

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales. Key insights

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base.