Content Library

Jayne-Anne Gadhia Interview

What’s the smartest business move you’ve ever made? Recognising that the sole pursuit of profit is fruitless. Serve customers well, treat your staff well and have fun. Profit is invariably the outcome.
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Challenger Project: Don’t leave Liking to Facebook

I think it was Stephen Hawking who observed that the opposite of knowledge is not ignorance, but the illusion of knowledge.
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10 Things by Elen Lewis

1/ Koalas bellow. 2/ Facebook hosts 4% of all photos ever taken. 3/ Victorian housewives made jam with carrots as a stand-in for apricots. 4/ Yawning cools down the brain
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2012: Twinings - Brand Revitalisation - Case Study

Twinings has long been seen as a quality tea. But most people would only consider drinking it on special occasions.
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Interview with Dido Harding, TalkTalk Telecom

Dido Harding talks to The Marketing Society’s editor Elen Lewis about the importance of customers, being a jockey and her biggest influences.
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