Content Library
Jayne-Anne Gadhia Interview
What’s the smartest business move you’ve ever made?
Recognising that the sole pursuit of profit is fruitless. Serve customers well, treat your staff well and have fun. Profit is invariably the outcome.
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Challenger Project: Don’t leave Liking to Facebook
I think it was Stephen Hawking who observed that the opposite of knowledge is not ignorance, but the illusion of knowledge.
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2012: British Heart Foundation, Content Marketing Winner - Case Study
THE ANGINA MONOLOGUES:
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10 Things by Elen Lewis
1/ Koalas bellow.
2/ Facebook hosts 4% of all photos ever taken.
3/ Victorian housewives made jam with carrots as a stand-in for apricots.
4/ Yawning cools down the brain
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2012: Twinings - Brand Revitalisation - Case Study
Twinings has long been seen as a quality tea.
But most people would only consider drinking it on special occasions.
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Interview with Dido Harding, TalkTalk Telecom
Dido Harding talks to The Marketing Society’s editor Elen Lewis about the importance of customers, being a jockey and her biggest influences.
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