Content Library

Golden brands of 1988

Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK launch of Hello! heralded a new age of celebrity, where footballers’ wives rubbed shoulders with European royalty.
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Jonah Lehrer explains how creativity works

Elen Lewis talks to Jonah Lehrer, author of Imagine: How Creativity Works, about how we can all be more creative
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Every breath you take: adding ethics to the marketing mix

In 1983, The Police released the Grammy award winning song Every Breath You Take, with the classic verse: Every breath you take/Every move you make/Every bond you break/ Every step you take/I’ll be watching you.
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Quest for the real thing

Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality
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Bonuses, Bungs and Brand

Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen
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Marketing’s critical role for the export drive

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.
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