Content Library
Golden brands of 1988
Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK launch of Hello! heralded a new age of celebrity, where footballers’ wives rubbed shoulders with European royalty.
Read Now
Jonah Lehrer explains how creativity works
Elen Lewis talks to Jonah Lehrer, author of Imagine: How Creativity Works, about how we can all be more creative
Read Now
Every breath you take: adding ethics to the marketing mix
In 1983, The Police released the Grammy award winning song Every Breath You Take, with the classic verse: Every breath you take/Every move you make/Every bond you break/ Every step you take/I’ll be watching you.
Read Now
Quest for the real thing
Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality
Read Now
Bonuses, Bungs and Brand
Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen
Read Now
Marketing’s critical role for the export drive
In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.
Read Now