Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.

Rory Sutherland explains why it is easier to change behaviour by using simple rules than by using rational argument

Even the most fundamental change rarely happens overnight – indeed the biggest changes are often irreversible because they have crept up announced.

Some of your prices are too low. Some customers would pay more, and there are times and places where you could charge more.

I listened to a mature marketing consultant on Radio 4 the other day, a man keen to insist he was as fit as anyone half his age, so there.