The Brand Learning WheelTM is a simple model to help organisations appreciate what building marketing excellence requires in practice and helps them prioritise the core capability drivers

Austerity has prompted widespread shifts in behaviour away from the frothy consumerism of the Noughties.

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA.

OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what motivates us and how we make decisions.

IN 1971, Stephen King’s definitive essay – ‘What is a brand?’ – described the role of the brand as providing reliability and guaranteeing quality in an uncertain world.

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins