In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports...

Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at...

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey.

Member Interview with Bilal Hallab, working in Marketing and Communications