Content Library

Rituals, Brands, and Human Connection

The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event
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Member Interview with Cigdem Oztabak

Member Interview with Cigdem Oztabak, CMO, Pirix.co
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Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.
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Part 2: Q&A with our Global Awards Judges

Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.
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The Marketing Leaders Programme 2025: A Q&A

To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates
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Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.
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