“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather...

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget marketing...

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences. 

Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.

In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports...