Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports...

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at...

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny...

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Challenger brands – whether...

“If you can change how people spend their money, you can change the world.” Social impact, sustainable business, creative ideas and changing behaviours, these are...

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of...