Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by...

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis, using AI...

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock. Episode 1 This episode...

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must marketers implement to...

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head...

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to...