The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Our guest is David Paro, Head...

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to...

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna...

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in...

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we...