Content Library

Want growth? Build a customer-centric operating model

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.
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Start Measuring your Marketing Carbon Impact Now with Jo Young, Managing Director at Unifida

“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling...
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Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to...
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Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy...
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The Marketing Society New Board Members 2023

The Marketing Society have appointed four new board members, empowering the next wave of brave leadership.
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The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also...
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