Content Library

Brand of the Year 2022 Shortlist

We are pleased to announce the shortlist for our Brand of The Year 2022, in partnership with MediaLink and in association with Campaign.
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Government gets serious about consumer protection

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.
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No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics

“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out...
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Strong employer brands provide opportunity to compete in the ‘war for talent’

The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.
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Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...
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A strong client-agency relationship - it’s all about the ‘good’ brief

How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like? 
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