Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever. 

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...