Content Library

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...
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Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...
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Speaker interview with Amy Charlotte Kean

We caught up with Amy ahead of her Inspiring Minds session on 29 March.
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Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit...
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The Marketing Society Global Conference 2021 | Changemakers Unite

Be awed. Be electrified. Be part of the Changemakers experience. Each year, we gather our industry's best and brightest for the marketing day out that...
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International Women's Day 2023

As part of an ongoing annual series to celebrate International Women's Day, we reached out to our community to ask them about the positive changes they have seen so far and what more we do both as an industry and as individuals.
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