“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew...

Announcing the 2023 Awards shortlist. Join us in June to crown our 2023 Award winners.

See what Toby Hutchins, Head of Strategy thought of Trendspotting - Strategy 2023.

In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.

Announcing the winners of the 2023 UAE Awards and an insight into their stories

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability