The 37th Awards Ceremony was a night filled with celebration, connections, magic, inspiring stories and many examples of marketing excellence. 

O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.

The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.

To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.

Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.