Content Library

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.  Neuromarketing is the scientific study of the brain and nervous system (neuroscience)...
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Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...
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Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...
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Speaker interview with Amy Charlotte Kean

We caught up with Amy ahead of her Inspiring Minds session on 29 March.
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Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit...
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The Marketing Society Global Conference 2021 | Changemakers Unite

Be awed. Be electrified. Be part of the Changemakers experience. Each year, we gather our industry's best and brightest for the marketing day out that...
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