“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management...

Through training, events, mentoring, policy changes, content and much more, we aim to provide tangible activity that will make an impact and a difference now.

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms strategy. Part...

Careers today are characterised by change, ambiguity and possibility. A 'one size fits all' successful career has disappeared and our jobs now give us the...

Most businesses are just not fit for the future. And that was before Covid-19. One year on, we could never have imagined how important it...

Today, we live in a world where word of mouth wins. 92% of consumers say they trust recommendations from people over brands. So, how can...