“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting...

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who...

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are...

Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever. 

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.