Download the case studies from our 2021 Awards Showcase. How did these campaigns come to be? What was the thinking and insight that led them to gain momentum in the business? What hurdles and challenges did the marketing team face along the way?

How would you react if a member of your team phoned to say they can’t make it into work because they’ve got a hangover? Serious...

Many of the arguments ignore the complexity of corporate reputation and brand building. The fact is that purpose can be both an effective tool and a distracting exercise. Purpose isn’t the enemy, but the polarity of the analysis most certainly is.

Of the many trends and topics that have dominated the marketing dialogue in 2021, the topic of the Metaverse, powered by Web 3.0, has reached a fever pitch. At our recent Hong Kong Circle, we discussed what this means for marketers and brands.

Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you’re in? In our...

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object...