With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think...

The role of marketing is critical. Marketing what is real rather than the image you want to create!” In this episode James really sets the...

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work -...

Forget politics, food, and attitudes to swearing. The toothpaste aisle is, for my money, the biggest culture shock between the UK and America.

The criteria for this year included factors such as the agility and pace at which brands have reacted to challenges; the creativity and originality of campaigns; commercial impact; and the wider impact on people and the planet. 

We want to find the most inspirational marketing leader there is in the UAE