Content Library

What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...
Listen Now

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.  Our guest is Kevin McNair, Marketing Director of...
Listen Now

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council. What can sport and...
Listen Now

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...
Listen Now

Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley...
Listen Now

Sustainability Squad Podcast - Purpose-driven strategy, the role and function of brand

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help...
Listen Now