Content Library

Orla Weir from Ugly Drinks on disrupting Big Soda, trialling a rain-flavoured drink, and being the Willy Wonka of seltzers

"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To...
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AI and Copywriting: embracing the benefits

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.
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Unreal Engine is revolutionising other creative industries

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.
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Vanessa Barboni Hallik on designing a sustainable fashion future

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of...
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Marketing Starter For Ten: author Amy Kean on the weird hypothesis

In this latest 'starter for ten' talk (part of a series of ten-minute talks about things of interest to marketers), LinkedIn Top Voice 2020, Sociologist...
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