Content Library

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets

“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for...
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Sports News Upload - The peculiar story behind Man Utd's new shirt deal - Unofficial Partner Podcast

Manchester United's famous red shirt is a prime piece of sporting real estate. So why is TeamViewer ending its deal early? What do you buy...
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The magnificent 7 power skills you need to win with AI: Episode 2

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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In Conversation With: Syl Saller on NED and portfolio roles

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former Chief Marketing...
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Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the...
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