In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

We caught up with Steph Halliday, Client Relationship Director at Denholm Associates, about the benefits of Marketing Society membership.