Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing...

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He...

There’s no doubt about it that whilst there’s a lot of talk, action and impetus behind the climate challenge we all face - from a...

What makes you tick? What motivates you? What really matters to you? These are some big questions. But when you really stop and think about...

During the pandemic, the home decor market in the UK was booming.