Content Library
Gen Z - The largest generation in history... conscious and concerned about the planet!
“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.”
Where better...
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Why the Gaming Audience is a Great Target for Digital Marketers
Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target...
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Generative AI and dynamic marketing
Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to...
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Adidas, Man Utd and that £900million bet - Unofficial Partner
Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.
So the new £900million, 10 year deal, signed recently, has...
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An audio revolution in digital marketing
For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of...
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Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as...
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