Content Library

The social norming of video calling, with Rory Sutherland

This week, Automated Creative's Tom Ollerton interviews Rory Sutherland, Vice Chairman of Ogilvy UK and all-round marketing legend. Talking about his early adoption of the...
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There's no point teaching advertising

Nowadays a ‘creative’ doesn’t have time to think, thinking just gets in the way.
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No laughing

Laughter is a powerful motivation but, in current advertising, laughter is looked on as trivial
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Gerald Breatnach Q&A

Gerald's team brings together Google data analysis with new consumer research to provide insight on the challenges facing UK marketers. We caught up with him ahead of his appearance at Digital Day Next on 22 April.
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Marketing Society Annual Lecture 2021

The best a brand can be In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film that challenged sexism, bullying...
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Pop punk, cottagecore, and sea shanties — with TikTok

In the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, speaks to TikTok's Dan Bulteel, Head of Social UKEMEA and Lisa Batty...
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