Content Library
It's time to put human connection right at the heart of marketing
A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.
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Member Interview with Natasha Vaughan Jeremy
Member Interview with Natasha Vaughan Jeremy, CMO and Founder, The Luxe Narrative
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The Marketing Society Global Conference 2025
From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.
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Member Interview with Kaavyanjali Prasad
Member Interview with Kaavyanjali Prasad a Growth Marketing Expert
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Friendfluence: How Peer-Led Marketing Is Winning Over Gen Z
‘Friendfluence’ is the ultimate futureproofing tool. Peer-led marketing enables brands to keep pace. By building your strategy around people, not platforms, brands ensure their voice stays relevant, authentic and part of the conversation.
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Why we have to see Gen Z more clearly
A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.
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