How do you win at marketing? You find ways to create value.

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their stories, and to celebrate their social, cultural, economic...

International Women’s Day comes but once a year. But, I’m a woman all year round. 

In line with Women’s History Month in this pod Marketing Society Editor, Mike Piggott, chatted to Rani Patel Williams, Livity Business Partner and Katy Woodrow...

Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

We plan to recognise Murray Calder’s contribution to our industry at the Star Awards later this year. Murray is a Fellow of The Marketing Society and a previous Chair of the IPA Scotland.