Content Library

Using empathy to coach and motivate, with Nestlé’s Gerardo Mazzeo

Every week, Automated Creative founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing...
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Nestlé’s Gerardo Mazzeo on how Covid-19 changed their approach to innovation

As Global Innovation Director at Nestlé, Gerardo Mazzeo helps marketers all over the world to test new concepts and seize new opportunities. His Shiny New...
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Trends to watch in 2021

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.
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Good or evil? Talking practical business ethics

Ethics is more often discussed in classrooms and by philosophers (and in recent years by programmers in the fields of tech and AI) than in everyday life and daily business situations.
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Don't apologise for your real life on zoom

We’ve been playing Zoom-bingo for a year now. Perhaps this is simply the latest addition to the game; ‘can you see my screen’, ‘you’re on mute’, ‘I’ll give it a few minutes for everyone to dial in’, and now, inevitably, ‘sorry’.
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Reactive to proactive: decision-making with purpose

As 2021 appears on the horizon, we look forward to hopefully regaining a sense of control at some point.
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