Content Library

Just Eat's Ben Carter on how sport and sponsorship play a part of their strategy

Unofficial Partner, the sports business podcast, is starting a new a series where it is interviewing senior decision makers on the brand side of the...
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Burger King: how traditional media drives digital outcomes

Burger King’s Stevenage FC tie up lit up the Twittersphere last week - the wonderful cunning of a cheap real world sponsorship campaign that converted into hoots of earned media online.
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How sports properties can use digital to make money, with Tom Fox and Marcus McDonnell

Recently the sports business podcast, Unofficial Partner discused digital marketing with the founders of Fifty-Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation...
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Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Rebecca to our virtual stage— with the conversation hosted by...
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Anthony Andrews on Cineworld's closure, PureGym's slavery workout and what he learned from Spike Lee

For the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, spoke to Anthony Andrews, Creative Director and Co-Founder of We Are Parable...
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Inspiring Minds: Why Great Innovation Needs Great Marketing

Inspiring my mind was just the remedy on a chilly Thursday WFH afternoon…
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