Cultural Researcher and Strategist Gemma Jones says, if brands are to be a guiding light in a messy world, they must acknowledge the complexity of people through research

Tell us about yourself.

Gamification is a well-developed, highly refined set of nudge-behaviour principles and a buzzword that has been in wider parlance for a number of years...

We caught up with Jackie ahead of this year's Digital Day

June 2020: The Marketing Society India is delighted to announce the appointment of Juhie Gorwara, Head of Corporate Marketing at Philips Indian Subcontinent, as its new Chair in India.

How do we re-establish confidence in people likely to be scared of getting together in cafes, coffee shops, gyms, cinemas and pubs?