A recent roundtable held by AI marketing company, Datasine, discussed the importance of finding the balance between data and creativity when taking risks in marketing.

This year’s Amplify might not have had the usual venue or live atmosphere – but it did offer up chicken baths, year-old pizza and plenty of potty-mouthed princesses. And thank f*ck for that.

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an introduction by Rory Sutherland and hosted by Marketing Society CEO...

Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discovered how brands are...

Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discover how brands are...

Vicki joined VisitScotland in 2005 after three successful years with Dumfries & Galloway Tourist Board where she held the posts of Head of Marketing & Visitor Services and Acting Chief Executive.