Content Library

Innovation pods and cultural immersion, with Kimberly-Clark’s Eilat Cohen Basat

Tom Ollerton interviews the MD of Global Digital Innovation at Kimberly-Clark Corporation.
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Wax On chat to the man behind male skincare brand Bulldog, Simon Duffy MBE

The Wax/On team interview Simon Duffy MBE, who launched male skincare brand Bulldog and has now ventured into the dental category with new mouthwash brand...
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What we've been getting wrong about collaboration

Senior Strategist at Forever Beta, Olivia Stancombe, looks at how collaboration can turn brands into platforms for change
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Kill your ego: create with impact

Superhero leadership is bullshit. Killing your ego and working with rebel thinkers is the way to create the impact you seek, writes Scott Morrison
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2020: LOWS, 'WHYS' AND EMOTIONAL DIVIDES

Fran Griffin, Senior Strategist at MullenLowe London, on why picking a side might be your safest bet.
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Trevor Robinson OBE on why advertising shouldn't take the safe route

Advertising at its best should stop you in your tracks. Yet a lot of the creative output from the industry has become bland and forgettable.
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