Content Library
Meet member Direct Line's Mark Evans
This week we meet member Mark Evans, Managing Director, Marketing and Digital at Direct Line Group
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A Face in the Crowd
'A Face in the Crowd' is a 1957 satirical drama that considers the power of modern media to create celebrities
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Interview with WWF's Bonnie Chia
It’s the small steps that change the world and open-source branding: What I learned from WWF’s Bonnie Chia
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Build back better with digital accountability
When it comes to online, we all just fast forwarded. Nearly half of us are more comfortable with digital tech post lockdown and shopping online has exploded.
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Oversubscribed
Daniel Priestley’s strategic recommendation for creating an over-subscribed business comes in a number of stages, one of which is “You must give away information freely or cheaply and then charge for the implementation work” this book clearly falls into that category.
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The billion dollar brand club
For me, a good business book should interest, engage and inform. It should tell me things I didn’t know and make me think.
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