In terms of your career, what things would you like to see happen this year to support you as a young woman in the industry?

First impressions? Well it’s definitely “Dave” so that says quite a lot doesn’t it?

When Katy Mousinho (my co-author) and I set out to write “Wonder Women” a book of stories and interviews that would celebrate the huge contribution women have made to marketing...

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?

Ailsa Ballantyne, Planner at Frame, Scotland’s largest creative communications agency, reflects on Glasgow being named the UK’s top cultural and creative centre.

The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.