Content Library

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Watch Award, Akzonobel’s Katie Laviolette, shared their...
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Why are you selling when you could be serving?

'We are here for you' is not a strategy. Engaging prospects and customers through content and community is...
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Marriages of convenience

How successful partnerships allow brands to be both refreshingly original and reassuringly familiar at the same time. By Katie Ewer, Head of Strategy at JKR Singapore.
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Taking Innovation From Intangible to Inevitable

Be Less Zombie is a ‘How To’ manual for innovation. Elvin Turner opens by positing that companies fall into one of two categories – Unicorns and Zombies.
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The Walrus and the Carpenter reveal the new normal

Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.
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Don't be boring, be brave!

'This current situation is shit' but there's always opportunity to learn and grow.
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